Gordon "Skip" Bruner II named Business' Outstanding Scholar | CoB News

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Gordon "Skip" Bruner II named Business' Outstanding Scholar

April 15, 2009, K.C. Jaehnig

${image-alt} Gordon "Skip" Bruner II

Eight Southern Illinois University faculty members named outstanding scholars by their deans will be honored at the University’s “Excellence Through Commitment” awards dinner April 21 at the Student Center.

Mary E. McAsey will represent the School of Medicine; Gordon “Skip” C. Bruner II will represent the College of Business; Jay F. Needham will represent the College of Mass Communication and Media Arts; William A. Schroeder will represent the School of Law; Dale H. Vitt will represent the College of Science; Theodore R. Weeks will represent the College of Liberal Arts; Karl W.J. Williard will represent the College of Agricultural Sciences; and Wei Zhang will represent the College of Engineering.

In addition to a certificate, each will receive a cash award, funds from the Office of the Provost to support professional activities during the next fiscal year and a watch courtesy of the SIU Alumni Association.

Gordon Bruner, a professor of marketing, focuses on consumer behavior and technology, scale usage in marketing research, consumer problem recognition, and music and marketing. Current projects include a look at gadget lovers, technology addiction and the latest in cool. His innovative approach to real-world problems combined with rigorous research design has helped attract corporate funding for a series of projects.

A prolific author, Bruner has published five books and a book chapter, 39 articles, nine creative/popular works and dozens of cases, proceedings and monographs. “Journal of Advertising” ranks his department No. 6 in terms of producing globally influential research in the field, specifically citing his work as a major component of that ranking.

Bruner earned both his bachelor’s and master’s degrees from Texas A&M University (in 1976 and 1978 respectively) and his doctorate from the University of North Texas in 1983.