Ph.D. alumnus wins faculty research award | CoB News | SIU

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Ph.D. alumnus wins faculty research award

April 14, 2011, Whitney Schaefer

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2005 Ph.D. graduate and Assistant Professor of Marketing at the University of Louisiana Lafayette Ramendra Thakur

2005 SIU Marketing Doctoral graduate and Assistant Professor of Marketing at the University of Louisiana Lafayette Ramendra Thakur recently won the 2010-2011 Cols. Jean and Philip Piccione Faculty Award for Research Excellence.

Since graduating from SIU in 2005, almost half of his research has been completed with Associate Professor of Marketing and Distinguished Teacher John Summey. The two published “Optimizing CRM: A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers” in 2010 and “Inflicting Pain for Gain: Insights on the Spam Problem” in 2009 with the help of two others.

“While he was a student at SIU, Ram demonstrated an extraordinary work ethic,” said Summey. “He was devoted to his research efforts and worked late at night to advance them. He was constantly showing up at my office with a new idea, a model for some phenomena he wanted to research or a project in draft form for me to review with him.”

Thakur earned his bachelor’s degree in mathematics from the University of Delhi in India, his MBA with a major in marketing from the University of Pune in India, and finally his doctorate degree in marketing from SIU. While studying in Carbondale, he was a research assistant. Before beginning his position with the University of Louisiana Lafayette in the fall of 2008, he was an Assistant Professor of Marketing at Utah Valley University. He has had experience in teaching Marketing Research and Promotional Concept at the undergraduate level, Marketing Management at the graduate level, and Internet Marketing/E-Commerce and Principles of Marketing at both levels.

Summey says that he excels at teaching as well. “The energy and enthusiasm he devotes to his research also transfers over to the classroom setting. The Dean at the college where he previously worked commented in a letter that ‘He has a great deal of energy and passion for his work and it shows in the classroom.’ Ram Thakur is in every way an excellent university professor.”