SIU alumnus creates Digital World Expo and hires Salukis to help

Southern Illinois University



SIU alumnus creates Digital World Expo and hires Salukis to help

July 19, 2011

${image-alt} Alumnus Shawn Rorick (BS 1996)

With technology influencing the media and communications profession more than nearly any other industry, professionals are challenged to stay on top of leading trends. Those who have focused their careers on “offline” media channels such as broadcast, print and radio are discovering that new media and interactive marketing have become critical essentials to their success moving forward.

In an effort to provide this education as well as insights into the future, marketing and management alumnus Shawn Rorick (BS 1996) has applied his experience in development and media planning for big brands to create a special 3-day media insights and educational event. Digital World Expo features two full days of training and classroom-level education around over 30 different interactive channels and formats with over 60 sessions scheduled. In addition, a “stylized” exhibit hall will be presented to attendees looking for next-generation media technologies to accomplish their business goals for audience and revenue objectives.

The conference, scheduled for September 25-27, 2011, will be held at the Mirage Events Center in Las Vegas, NV and will provide instruction on everything from mobile apps and social media to SEO and advertising attribution for both fundamental and advanced levels of understanding.

Seeking support for both staffing and operational needs, Rorick has developed an internship program for SIU College of Business students. Two current students and two recent graduates are in Las Vegas for the summer, to work with Rorick on the Expo. Robyn Phelan and Matt Dickson both graduated in 2011 with bachelor’s degrees in marketing. Zach Weinstein, a senior in management and Hannah Rummel, a senior in marketing, are currently enrolled in the College of Business. Through this program, students are able to gain a hands-on understanding of the many facets digital communications involves such as analytics, trends, formats, channels and users (consumers).

Over his 16+ years of tenure in development and interactive marketing, along with the publishing and research of his recent work, “Emerging Marketer” (available at, Rorick realized the lack of curriculum for Marketing or Business Management students in most colleges and schools across the country for new media and digital marketing practices. Shawn has since shifted his passion and career to focus on “upgrading” current levels of understanding for online and interactive advertising, marketing and public relations professionals.

Rorick moved to ‘Sin City’ shortly after graduating in 1996 and founded the Las Vegas Interactive Marketing Association while facilitating many Strip properties’ involvement with online and interactive marketing operations. Wynn Resorts, MGM Resorts International and Cirque du Soleil are just a few of the corporations who have sought his expertise in digital media.

The cost for the three-day experience ($550 - $770) encourages small to mid-sized business to attend, which is significantly less than other interactive media conferences today. Large company attendees will also be present as the conference dates fall in the middle of media professional objective planning for their 4th quarter and into 2012.

Rorick has offered SIU alumni reduced pricing to encourage business owners and their staff to attend classes that equip them with tool sets they can apply immediately after returning to the workplace.

SIU alumni can use the access code “SIUALUM2011” during online registration to gain significant discounts to the show. Rorick has provided this exclusive opportunity for SIU graduates in an effort to express his appreciation to the College of Business’ faculty support as well as Southern Illinois University’s desire to ensure that business students are equipped with the understanding and knowledge necessary for today’s marketing, advertising and public relations professionals.

For more information, visit the Digital World Expo website: or view the promotional video.