Marketing professor attends annual meetings for CSL | CoB News | SIU

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Marketing professor attends annual meetings for CSL

February 08, 2012

${image-alt} Cheryl Burke Jarvis

Cheryl Burke Jarvis, Associate Professor of Marketing, recently attended the Annual Board Meeting and Academic Meeting for the Center for Services Leadership (CSL) in Phoenix, Arizona on Jan. 26 and 27. The CSL is based at Arizona State University, and is the premier joint academic-business research center in the world focused on "services science," with the goal of creating and distributing knowledge about how to compete strategically through the profitable use of services.

The CSL meetings are attended by academic leaders and top business executives from around the world who are focused on service excellence.  Some major companies that were represented at the 2012 meeting were: IBM, DuPont, Mayo Clinic, Abbott Medical Optics, Cardinal Health, Intel Corp., Cisco Systems, Honeywell Aerospace, Agilent Technologies, Westinghouse Electric Company, CVS Caremark, Edward Jones, Charles Schwab,and Siemens Industry Inc., to name a few.

Professor Burke Jarvis has been involved with CSL for the past 12 years, and currently serves as a member of the CSL Research Faculty. Burke Jarvis, honorary title of "Research Fellow" is in recognition of her research work in services marketing and provides her access and partnership with many types of companies for her research.  A few of the companies she has had the opportunity to conduct research with include Ford Motor Company, Mayo Clinic, and Lenscrafters/Luxottica. In addition, she participates in providing executive education opportunities to CSL member companies and mentors graduate students pursuing a research specialty in services science.

"As part of the annual joint meeting, academics and executives get to sit down face-to-face and brainstorm through some of the critical issues and challenges that companies face in delivering service quality," Burke Jarvis says. "We work together in small groups in breakout sessions to identify potential research topics at the cutting edge of practice and theory. That insight into the realities that managers struggle with daily on the front line of service delivery is invaluable for an academic like myself.  And there,s no other place where I could have the chance to "pick the brains, of many of the most forward-thinking executives and researchers in services marketing and management, all in one location like this.  It,s exciting, and I come back energized with new research ideas, new collaborators on research projects, and new examples and insights to share in my classroom with my students."

Burke Jarvis has been with Southern Illinois University College of Business since fall 2009. She currently teaches MKTG 463 – Advertising Management, MKTG 489 – Services Marketing, and BA 552 – Ph.D. Seminar in Research Methods.  Her Services Marketing course is designed for students who are interested in working in service industries. This course addresses the unique needs and challenges of managing services and how to deliver quality service to consumers.  SIU Carbondale is among only a handful of universities worldwide to offer a Services Marketing course at the undergraduate level. This exposure gives SIU graduates a distinct competitive advantage.