AMA helps sponsor 2012 Polar Plunge | News from CoB | SIU

Southern Illinois University



AMA helps sponsor 2012 Polar Plunge

February 14, 2012, Courtesy of American Marketing Association


The American Marketing Association, Chi Sigma Chi and SIU Campus Recreation are teaming up with Special Olympics Illinois to sponsor the 2012 Law Enforcement Torch Run Polar Plunge into Campus Lake at noon on Saturday, February 25.  All funds will directly benefit those with intellectual disabilities within 10 counties in southern Illinois.

The success of this event relies upon Registered Student Organizations (RSO's) along with faculty and staff and community groups and leaders. The RSO and Greek life groups that raise the most money will receive awards and bragging rights on campus. Other awards include top individual fundraiser, team winners and best costume award.

AMA President, Natalie Miceli, commented on this year's event, "It is such a great cause and everyone has been very generous with their donations. The Recreation Center is co-sponsoring the event along with the Post Plunge Party that will be held in their small gymnasium. There will be a ton of great prizes for our plungers to potentially win, as a small token of our appreciation. But we hope everyone remembers "We're freezin' for a reason".

The goal for this year's event is 250 plungers and to raise $40,000. If we are able to achieve this goal SIU will be in consideration for the traveling Collegiate Cup given out by Special Olympics Illinois to the College or University that raises the most money for the 2012 Polar Plunge. Eastern Illinois won the 2011 College Cup by raising $35,000, so this year, SIU would love to exceed last year's accomplishment.

All "Plungers" are required to raise a minimum of $75 in donations in exchange for jumping into the icy waters of Campus Lake. Each plunger will receive an official plunge hooded sweatshirt, along with admission to the Post Plunge Party. There are incentive items for raising more money and grand prizes including a seven-night trip for two adults to Riu Negril in Negril, Jamaica, provided by Apple Vacations. Lunch will follow the plunge at the SIU recreation Center. This year's plunge will have a Beach Party theme. Registration starts at 10:30 am on February 25, 2012 with plunging commencing at noon.

Those interested may register as an individual, or challenge other organizations by registering as a team. There is still time to register for the plunge. For more information, to register and to learn about fundraising visit: