MBA graduate helps local food bank win grant to fight hunger
May 14, 2013,
Kelly Kresin, 2013 MBA graduate
Kelly Kresin, a two-time College of Business graduate, recently partnered with the Victory Dream Center (VDC) to help win a grant to fight hunger in southern Illinois.
Kresin, who graduated with her bachelor’s in marketing in 2012 and her MBA in 2013, runs a consulting business that offers social media and marketing campaign freelancing to small businesses in southern Illinois. Her most recent campaign with the Victory Dream Center turned out to be very successful.
The VDC is a food/feeding bank that offers a hot meal every Saturday night and opens their food bank each Wednesday for anyone in the area who is in need. In March, they were nominated to participate in the Wal-Mart Fight Against Hunger Campaign, and they contacted Kresin for some assistance.
Each of the 400 organizations involved were given a link to a voting page. The VDC asked that Kresin help encourage the community to vote for them. Anyone with a Facebook page was able to vote once per day in April and the top 60 organizations with the most votes at the end of the month won a $20,000 grant. Kresin, along with Phil Riggs, a Public Relations student, developed a campaign encompassing press releases, printed materials, letters that were given to businesses, and fliers placed around campus. They also incorporated email blasts, a social media campaign, and were able to gain a lot of support from student organizations.
The campaign was a success, as the Victory Dream Center ended in 7th place with over 5,000 votes, which earned them a $20,000 grant to continue fighting hunger in southern Illinois.
If you would like more information on Kresin or the campaign, please contact her at firstname.lastname@example.org or 847-751-0023.