Externship Series: Alexandra Segobiano, River Radio | CoB News | SIU

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Externship Series: Alexandra Segobiano, River Radio

April 01, 2014, Emily Morgan

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Alexandra Segobiano recording a commercial at River Radio

Alexandra Segobiano, a senior marketing major, spent her spring break week as an extern for River Radio in Carterville, IL.  River Radio features sixteen stations that stretch across America’s Heartland and offer some of the most popular radio programming available.  Some of their most popular stations from the southern Illinois region include New Country Z100, Today’s Hit Music 101.5 CIL-FM, Magic 95.1, and Today’s Best Country K103.    

Segobiano spent the majority of her time at River Radio working with the Digital Media and Event Coordinating departments.  She shadowed the Digital Manager and assisted in making videos and spot advertisements for various clients.  She also collaborated with the Events Coordinator to make posters for a job fair they will participate in next month.

Through her experience, Segobiano learned a lot about how advertising and radio work and why it is important.  Her hands-on experience with digital media allowed her to become familiar with many digital tools that will benefit her in the future.

Segobiano really enjoyed her experience at River Radio.  She said, “They really made me feel like part of their team.  It was a wonderful experience.”  She believes the opportunity will greatly benefit her in the future, as she hopes to begin a career in social media marketing after graduation.

For more information on the Externship Program, please visit the SIU Alumni Association website or stop by the Business Placement Center.