CoB Ph.D. alumni receive $35,000 grant for research on corporate blogging

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CoB Ph.D. alumni receive $35,000 grant for research on corporate blogging

March 27, 2015, Katja Sonkeng

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Dr. Ramendra Thakur, 2005 SIU Ph.D.
alumnus and currently associate
professor of marketing at the
University of Louisiana at Lafayette.

Great news from the Southern Illinois University College of Business: Ph.D. alumni Ramendra Thakur (2005, Marketing) and Dhoha A. Alsaleh (2010, Marketing) have been awarded a $35,000 grant from the Kuwait Foundation for the Advancement of Sciences (KFAS) for their joint research proposal on corporate blogging.

Beginning in April 2015, the KFAS – a private nonprofit organization established in 1976 – will fund the comparative study that sheds light on the usefulness of corporate blogs in the United States and Kuwait.

“In the United States, there are so many companies using blogs, yet they lack a full understanding of the ramifications and benefits of how the open-source technology can be used for both professional and educational purposes,” said Thakur, an associate professor of marketing at the University of Louisiana at Lafayette.

The research that Thakur is conducting with his colleague Alsaleh, who’s an assistant professor of marketing at Kuwait’s Gulf University for Science and Technology (GUST) and director of its alumni office, is designed to reveal the direct impact of corporate blogging on the industry and the higher education sector. They plan to submit their research once it’s completed in mid-2016.

In his excitement about the grant, Thakur acknowledged the key role of the well-rounded education he received at SIU College of Business, which prepared him for his academic career and success.

“I will always consider myself a Saluki and will carry my experiences at SIU for the rest of my life,” Thakur said. “That’s why I try to collaborate with SIU students as much as possible.”

When the two SIU College of Business Ph.D. alumni are not busy winning grants for their research collaboration, they teach undergraduate and graduate courses on marketing-related topics such as Marketing Principles, Data Mining, Branding, Consumer Behavior and Social Media/ User-generated content. Thakur also is involved with the editorial boards of several marketing journals (e.g., Industrial Marketing Management), and Alsaleh is serving on university committees.

Those of us in the College of Business are very proud of their accomplishments. Congratulations, Ram and Dhoha!