John Fraedrich | Faculty | Marketing | College of Business | SIU

Southern Illinois University



John Fraedrich

James N. Jannetides Professor of Business Ethics

John Fraedrich

Rehn Hall, 219A
Office: 618| 453-7786
Dept: 618| 453-4341
Fax: 618| 453-7747

Dr. John Fraedrich received his degrees from Brigham Young and Texas A&M University and is the Jannetides Professor of Business Ethics at Southern Illinois University. In 2006, Dr. Fraedrich was asked by the Bill Daniels Foundation to become their Distinguished Professor of Business Ethics for the State of Wyoming where he developed and implemented a state wide program of ethics integration into business and non-business educational programs. He has written over 50 books, articles, and proceedings, mostly related to the application of ethics and values and has represented academia at the Ambassador level in Washington D.C. He is considered to be one of the top ethics researchers within the U.S. and abroad. Dr. Fraedrich's ethics books are the market leader within both the general and applied ethics arena. He is also the author of an integrated application oriented ethics software for academics and Fortune 500 corporations.


  • Business ethics
  • Ethical decision making
  • Values, corporate culture
  • White collar crime and behavioral genetics


Ferrell, O.C. and John Fraedrich, Business Ethics: Ethical Decision Making and Cases, 9th edition (2011) Cengage Publishing Company, Boston.

Mullin, Linda and John Fraedrich, (2010), "Successful CRM Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study," Academy of Marketing Studies Journal (AMSJ), Forthcoming.

Meng, Juan and John Fraedrich (2010),"21st Century Social Class Theory as it Applies to Marketing," Marketing Management Journal, Fall.

Fraedrich, John and Rajesh Iyer (2008), "The Major Ethical Decision Making Constructs in Retailing, "Journal of Business Research, 61 (8), August, 834-841.

Fraedrich, John (2010), Above The Board: How Ethical CEOs Create Honest Corporations, (2009), Porrini, Patrizi, Lorene Hiris, and Gina Poncini, McGraw Hill Pub., ISNB:978-0-07-149631-5, for the Journal of Business Ethics Education Review.

Fraedrich, John (2010), Legends in Marketing, Jag Sheth and The Sheth Foundation & Sage Pub., Chapter 6, Truth, Ethics, and Shelby Hunt.

Fraedrich, John P.,Deepa Pillai, and Kesha K. Coker (2009), "Teaching Ethics in the Classroom: Lessons learnt from a business reality simulation exercise", World Marketing Congress Proceedings, Oslo, (July).

Ming, Juan and John Fraedrich (2009),"21st Century Social Class Theory as it Applies to Marketing" Proceedings of the MMA Conference, March, Chicago; Recipient of the Firooz Hekmat Award for Outstanding Paper, Consumer Behavior Track.

Ferrell, O.C. and John Fraedrich, Business Ethics: Ethical Decision Making and Cases, 7th edition (2008) Portuguese version, (2002) Houghton Mifflin Company, Boston.

Fraedrich, John (2007),"A Comment on Alderson's Intellectual Legacy," European Journal of Business, 19(6).

Fraedrich, John and Rajesh Iyer (2007),"An Investigation into the Major Constructs in the Ethical Decision Making Process of Retailers,"Journal of Business Research (Forthcomming)

Buono, Anthony F., Brian Burton, Peggy Cunningham and John Fraedrich, (2005)," Panel Discussion:Successful Programs for Teaching Business Ethics", Journal of Business Ethics Education,


2010 Distinguished Research Award, Academy of Marketing Studies.

2001, 1993, 1992, 1991, SIU/CoB Researcher of the Year Honor Roll

1987 Southern Marketing Association Award for Best Dissertation Proposal

2001 A Project to Improve the Academic Capabilities of the University of Shkodra and to Increase the Visibility and the Institutional Impact of the University in Shkodra and the Surrounding Region, U.S. Department of State Bureau of Educational and Cultural Affairs ($185,000 three year funding).

1999 The Country of Origin Factor in Consumers' Evaluations of Product, Price, Financial and Performance Risk in Latin America, SIU Summer Grant (funded).

1998 An Investigation into the Major Constructs of the Ethical Decision Making Process of Marketers, SIU Summer Grant (funded).

1995 U.S. Information Agency/Bureau of Educational and Cultural Affairs, "A Training Program for Belarussians: Establish ing Business Centers and Training Belarusssian Trainers," ($65,000 requested).