BS in Marketing | SIU College of Business and Analytics

Southern Illinois University



bachelors in marketing students in a classroom

Marketing, B.S.

When it comes to business - everything begins with marketing!  Marketing professionals identify customer needs and desires, select designs for new goods and services for profit and non-profit organizations, help determine pricing and distribution plans, promote products to customers and work to develop and maintain long-term relationships with satisfied customers.

The bottom line is this -- marketers create value for customers and for businesses. Our Marketing Department prepares you for this vital and exciting career field.


Our Marketing curriculum is comprehensive assuring you learn all of the key marketing functions used to develop, price, promote and distribute goods and services to customers.  You will be able to create the exchanges that satisfy customer needs and establish a sustainable competitive advantage for your employer.  We give you a solid foundation of essential core skills that apply to every industry or marketing career and offer you the opportunity to choose electives that fit with your specific career interests.


Our Marketing electives allow you to tailor your degree to your particular interests and career goals. Our electives include such diverse offerings as Professional Sales and Sales Management, Social Media and Internet Marketing, Retail Management, Advertising Management, Services Marketing, International Marketing and Brand Management.


While our undergraduate Marketing degree prepares you for a variety of marketing careers, it also serves as excellent preparation for advanced study.  Our graduates can continue their studies by pursuing an MBA and/or a doctorate in Business Administration with a Marketing specialty.


Our program provides undergraduate Marketing students with the skills and knowledge they need to achieve success in a variety of careers, industries and organizations after they graduate. We strive to graduate men and women who are critical thinkers, analytical decision-makers, creative problem-solvers and effective communications – valuable employees positioned for future leadership roles.

Whether your career goals are geared toward working for a large corporation, a small business or as an entrepreneur and regardless of if your interests lie with for-profit or non-profit organizations, we can help you reach your goals.  With cutting-edge Marketing knowledge acquired through innovative, impactful research and real-world business experience, our internationally recognized faculty will prepare you for employment in the region, across the nation and around the world as well as for advanced study in graduate school.