Doctoral Graduates | Marketing Department | College of Business | SIU

Dissertation: “A Social Model for the Consumer Acceptance of Technology Innovation.”

Dissertation: “Understanding Contemporary Consumerism: A Cross Cultural Study”

Dissertation:  “The Impact of Positive Psychological Capacities and Positive Emotions of Frontline Employees on the Quality and Customer Perceptions of Service Recovery.” 

Dissertation: “The Effect of 3d Virtual Environments on Consumer Perceptions and Purchase Intent.”

Dissertation: ”Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude Toward Placed Brands.”

Dissertation: “Consumers and Their Celebrity Brands:  How Narratives Impact Attachment through Communal Relationship Norms”

Dissertation: “BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment.”

Dissertation: "Marketing, Market Opportunity and Ephemeral Market Knowledge:  Toward a Theory of EMK's Role in the Creation of Competitive Advantage."

Dissertation: “Willingness to Reward or Punish Brands As Moderators for the Brand Personality Dimension Of Social Responsibility.”

Dissertation: “Customers’ Emotional and Coping Responses to Service Failures: The Role of Self-Congruence”

Dissertation: "Getting Involved in Consumer Online Product Reviews: A Self-Determination Theory Perspective"