Upcoming Polar Plunge
January 16, 2014,
On Saturday, February 22, 2014, the SIU Chapter of the American Marketing Association (AMA) will co-sponsor the fourth annual Polar Plunge, held at Campus Lake. All the proceeds of this event will benefit Special Olympics Illinois.
The three previous years have drawn a large amount of “plungers” and raised a combined total of approximately $100,000. This is one of AMA’s most anticipated events, so come out and brave the cold to support a great cause!