Marketing senior receives award during 2014 McNair’s Summer Research Symposium

Southern Illinois University



Marketing senior receives award during 2014 McNair’s Summer Research Symposium

August 25, 2014, Katja Sonkeng

${image-alt} Marketing senior Asia Lee presents at McNair's Summer Research Symposium

Kudos to Asia Lee. There’s no better way to end the summer than becoming a McNair’s Scholar award winner, and the senior in marketing recently earned a third-place award in the 11th annual McNair Scholars Summer Research Symposium.

In the event, which took place in Morris Library at Southern Illinois University Carbondale (SIUC), Lee won the honor for her research project, titled “LGBT Inclusivity in advertising in revealing the necessity for gender identity in out-of-closet advertising with the in group/out group association.”

Calling the award “a blessing“ the 21-year old Asia Lee said, Receiving third place at the McNair Scholars Summer Research Symposium was more than a simple accomplishment for me. As a McNair Scholar, I have built yet another stepping stone toward the continuous development of myself as an individual of unique identity, character, and experience. I encourage all students to continue building their own stepping stones toward individual success and self-fulfillment by taking advantage of each opportunity given to them”.

Mentored by Cheryl Burke Jarvis, associate dean of the College of Business and professor of marketing, the Chicago native outperformed 21 fellow McNair Scholars and participants of the Southern Illinois Bridges to the Baccalaureate Program who presented research projects from a variety of fields, including art history, early vocal development of children with Autism Spectrum Disorder, psychology and economics.

Another College of Business student presenter was the business economics senior Curtis Brown. The Chicago native focused his research on “Non-traditional students: An analysis of the challenges of graduating from college.” (Mentor: Regina Trevino, visiting assistant professor of economics).

Overall winner of this year’s McNair Scholars Summer Research Symposium at SIU was Casi Scheidt, a senior majoring in creative writing. The awards were presented by David Dilalla, associate professor of psychology and associate provost for academic affairs.

The annual symposium highlights the work of SIU undergraduates in the nationwide McNair Scholars program. The Summer Research Institute is an eight-week intensive program during which the McNair Scholars work with their mentors to master advanced research skills such as fieldwork and literature review, compiling data and writing research papers. The SIU Bridges program is funded by the National Institutes of Health.

The SIU College of Business congratulates Asia Lee on her great success!