PSE proves that SIU CoB students can compete at an elite level
December 10, 2014,
SIU College of Business students exhibit excellence during a conference held the weekend of October 31. The members of Pi Sigma Epsilon (PSE), a registered student organization for Salukis interested in sales, marketing and management, made their way to the University of Northern Iowa in Cedar Falls, Iowa, to attend a two-day regional conference for the Midwest chapters of this prestigious national organization.
The conference was a remarkable experience for each PSE member. Chapter members attended events that included:
- A career fair.
- A speaker’s competition.
- Roundtable discussions on leadership and chapter improvement.
- Certified chapter officer training.
- PSE corporate partners who comprised a career panel, giving advice on résumés and interviews.
The SIU chapter members also had the opportunity to work with other members of the PSE organization, ending each night with a dinner and awards banquet. Some of the universities in attendance at the conference included Northern Illinois University, the University of Wisconsin-Eau Claire, the University of Wisconsin-Whitewater, DePaul University and the University of Northern Iowa.
A marketing competition, one of the many conference activities, involved seven randomized teams ranging between five and seven members each. These groups were given the tasks of building a campus campaign for Brill Street, a Chicago-based company whose founder and CEO, Kevin C. Carlson, is a PSE alumnus. The company provides “Generation Y” college graduates with career consultation and placement based on their interests and personalities, and it also acts as a supplement to millennials’ job searches.
Eleni Hampton, a member of SIU’s chapter of Pi Sigma Epsilon, took first-place honors during the marketing competition, along with four extraordinary PSE members from other Midwest region chapters. The members of the group won $500 to split among themselves – but that wasn’t all. Brill Street, which played host to the competition, wants to implement the group’s idea with the help of PSE chapters across the region.
“I felt extremely happy and proud that I accomplished something great and was able to work well with such a wonderful team,” Hampton said. “Words cannot express the emotion I felt standing at the front of the banquet hall with them.”
With only two hours to create their pitch, Hampton and her group came up with the idea to build the company’s digital and social media presence. From there, they created a small team of brand ambassadors – PSE members on Midwest college campuses – to create brand awareness about Brill Street on campuses using a variety of promotional techniques.
“We immediately honed in on our purpose and what we wanted to provide to the company,” Hampton said. “I was honestly surprised that we worked so well together and managed our time so effectively, especially having never met each other before the competition.”
When asked about her experience at the conference, Hampton said it opened her eyes to the fantastic organization beyond the scope of the SIU chapter.
“This fraternity is filled with hard-working, professional, intelligent and extremely personable millennials that truly care about their future in business,” she said. “It was both motivating and inspiring to network with these individuals, both inside and outside of the conference events.”
Hampton said she wouldn’t be where she is today without the support of the SIU College of Business and Pi Sigma Epsilon.
“I have a true passion for helping great businesses achieve their goals through brand awareness and promotion, and I have been able to develop the necessary skills for that through Pi Sigma Epsilon,” Hampton said. “I plan to take advantage of every experience I get with this great organization that has shaped me into a confident future business leader.”