Lecturer, Department of Marketing
Rehn Hall, 231A
E-mail Ellen Novar
Ellen Novar has been a lecturer at the College of Business since 2016. She currently teaches Marketing Management (MKTG 304), Retail Management (MKTG 401) and Small Business Marketing (MKTG 350).
Novar received her BS in Management and Marketing from DePaul University, Chicago, IL in 1992 and her MBA from SIU in 1996. Before joining SIU, Novar was an associate professor of Marketing at Wilmington College for 16 years.
Novar is focused on providing students with a rigorous and challenging education, along with the confidence, tools and skills necessary to build toward success. She develops students through innovative course work, stimulating projects formulated on best business practices as well as emerging business trends. She provides challenging coursework, innovative projects and stimulating exercises while utilizing active learning techniques and a hands-on approach. She is influential in development of future business curriculum and well regarded by senior management, faculty and industry leaders.
- Business-to-business marketing/sales education
- Multicultural marketing
- Hispanic marketing
Novar, Ellen (2011), “The One (Wo)man Marketing Department” Presented at the Marketing Management Association (MMA) Fall Educators' Annual Conference and published in the conference proceedings.
Novar, Ellen (2010), “A Description and Anecdotal Assessment of Student Learning Derived from Participation in a Competitive Marketing Simulation” Presented at the Marketing Management Association (MMA) Fall Educators' Annual Conference and published in the conference proceedings.
Novar, E. (2009). Multicultural Marketing Mistakes. International Journal of Global Business and Economics, 2 (2), 154-166. Award 2009 Best Marketing Paper "Multicultural Marketing Mistakes" at the Global Business Development Institute's 11th Annual Conference in Las Vegas, NV
- Co-recipient of the 2018 SIU College of Business Outstanding Term Faculty of the Year
- Co-recipient of 2015-2016 Southwestern Ohio Council on Higher Education (SOCHE) Diversity and Inclusion Award
- Recognized in the December 2015 Ohio Magazine’s Excellence in Education edition
- Recipient of 2015 SOCHE Faculty Excellence Award
- 2011 Educator of the Year awarded by Dayton (OH) Chapter American Advertising Federation (AAF)